Our Story

How we got our start,
and where we are heading.

Cars convey emotions, bring like-minded, diverse people together, and at typically a conversation starter.  We wanted to give car enthusiasts an outlet to express their passion and found that watches are the perfect outlet.

We are obsessed with quality and pay attention to detail. We boast modern designs, high-quality watch movements, and first-rate materials- all at affordable price points. We came out with a collection of watches inspired by the greatest names in automotive history in a stylish, minimalist package, to make sure you stand out from the crowd.

But this isn’t the end. We strive to improve and add to the collection until we become the largest automotive lifestyle watch brand in the world!

Joel G, Founder

Our mission is to inspire and excite automotive enthusiasts
by designing and creating products unlike anything else

- Nicholas Manderfield, Director of Marketing

Our Watches

From Starting Grid to Finish Line,
we won't stop until everyone's got one.

4 in Starting Grid

A good start, showing our inspired designs, desire for quality time pieces, and introduction to technical designs.

7 in 2017

Starting the year off with a bang, we are proud to be releasing (at least) 7 new pieces before the end of the year.

12 in the Pipeline

12 of our most influential cars of all time still need our treatment.

We will be continuing to release high quality, inspired, automotive pieces for years to come.


Get in Touch

Joel G

  • A Hummelstown, PA USA
  • P (717) 229-7137
  • M

Company + General

  • A P.O. Box #27
  •   Hummelstown, PA 17036
  •    United States
  • P (717) 229-7137
  • M

Nicholas M

  • A Appleton, WI USA
  • P (717) 229-7137
  • M