A logo must be able to convey a brand’s identity and style, and these designs didn’t quite make the cut.
We asked the graphic designer for a simple, clean design and logo. I gave him the example of Apple with their simple apple logo, Rolex with their crown, etc. We wanted our brand to reflect our luxury goals, and add a bit of fun.
About a week ago, he sent us back a few sketches. The minute I saw the design and logo, I knew it was the one. I can’t explain it, but it’s that gut feeling you get when you know something is right. We decided that this was going be to our new logo. So, here it is ladies and gentlemen… the official Six Speed Dials brand logo.
Sometimes that’s how life gives you a nudge saying that you’re on the right track. I remember my teacher back in high school always telling me to go with my gut feeling on a test and you’ll find that more times than not, it’s always better to go with your gut than overthink something.
In conclusion, I just wanted to say that you should always listen to your heart and be confident in your actions. Many times, we look for validation in others and while that is okay, make sure you never make decisions based on external validations but your own “gut” feeling.